Gail Smith Flowers - Workplace Picture Story

The Picture Story shadows a day’s work at Gail Smith Flowers, a flower shop in the heart of North London. The attention to detail is reflected in the beauty of the trade and the love they put on every bespoken flower arrangement. The photos are purposely shot in black and white in order to divert the gaze from the representative distinction of flowers. That is, colours. Black and white takes the viewer to experience flowers through other senses. To focus on different shapes, patterns, contrasts and shadows.